02 — Crypto & Token Launch PR
Credibility-first communications
for Web3 founders.
The crypto press release that gets ignored is the one that sounds like every other token launch. We build the institutional narrative that earns you coverage where it matters: Bloomberg, the FT, and the Wall Street Journal.
Start a conversation
PR built for the institutional gaze.
Pre-launch credibility architecture
Mainstream business press is deeply skeptical of crypto. We build the foundational narrative, credentials, and institutional context that earns you coverage in tier-one outlets, not just crypto-native media.
Token launch press release strategy
A token launch press release must speak simultaneously to crypto natives, institutional investors, and general business press. We write and distribute across all three audiences without contradicting itself.
Exchange listing communications
Listing on a major exchange is a legitimising event. We build the communications campaign that frames your listing as a marker of credibility, not speculation.
Regulatory environment navigation
The regulatory landscape for digital assets shifts constantly. Our team maintains deep relationships with regulatory journalists and legal communications specialists across Hong Kong, Singapore, and beyond.
Community and ecosystem PR
Web3 projects live and die by their communities. We design public communications that build institutional trust without alienating the retail and developer ecosystems that sustain your project.
Crisis readiness for market volatility
Token prices move. Sentiment follows. We pre-build crisis response frameworks so that when volatility creates narrative risk, your response is already in motion.
From whitepaper to Wall Street Journal.
- 01Project audit and narrative vulnerability assessment
- 02Founder and team credentialing strategy
- 03Tiered media list: crypto-native, business, and mainstream
- 04Press release suite and messaging framework
- 05Pre-launch embargo and exclusive placement strategy
- 06Launch day media activation across all three tiers
- 07Ongoing reputation monitoring and response playbook