05 — Brand Rebrand & Rename PR
Own the story
when your identity evolves.
A rebrand is one of the highest-stakes communication events a company faces. Handled poorly, it signals instability. Handled with precision, it signals evolution. We ensure it is the latter.
Start a conversation
Control the narrative. Preserve the trust.
Rebrand narrative architecture
A rename without a compelling reason invites scepticism. We build the "why now" story that makes your rebrand feel inevitable rather than reactive, connecting it to a clear strategic evolution.
Stakeholder communication sequencing
Employees, investors, customers, and press must hear your rebrand story in the right order, with the right emphasis. We design and execute the full stakeholder communication sequence.
Media rollout and embargo strategy
We manage the rollout to prevent leaks, control the initial narrative, and ensure your rebrand is introduced on your terms — not through speculation or premature disclosure.
Legacy brand transition messaging
The transition from an established brand identity carries reputational risk. We manage the messaging around what remains the same and what has evolved, ensuring continuity of trust.
Crisis preparation for rebrand backlash
Some rebrands face public pushback. We pre-build response frameworks so that negative reactions are addressed calmly, confidently, and without amplifying the criticism.
Post-rebrand reputation monitoring
The week after a rebrand announcement is the most vulnerable. We monitor coverage and sentiment across 14 languages and manage the narrative through the critical first 30 days.
Sequenced, controlled, and confident.
- 01Brand audit and rebrand rationale development
- 02Stakeholder mapping and communication sequence design
- 03Internal comms briefing and leadership alignment
- 04Press release and media messaging framework
- 05Embargo and rollout timeline management
- 06Announcement day media activation
- 0730-day post-launch monitoring and narrative management