03 — New Product Launch PR
Full press campaigns
for products that demand attention.
The difference between a product that earns press and one that is ignored is rarely the product itself. It is the story, the timing, and the relationships behind it. We manage all three.
Start a conversation
End-to-end launch communications.
Launch narrative and positioning
Every product is a solution to a problem. We identify the market tension your product resolves and build a narrative frame that makes the story unavoidable for editors and analysts.
Press release suite
We draft the primary press release, supplementary backgrounders, and quote packages for your founding team and advisors. Each document is calibrated for a different tier of media audience.
Embargo and exclusive strategy
A well-placed exclusive with the right tier-one outlet sets the tone for all subsequent coverage. We manage the embargo strategy and exclusive negotiation to ensure your launch week narrative is controlled.
Review unit and demo coordination
For hardware and consumer tech, physical product placement with the right journalists and content creators is critical. We coordinate demo sessions, review unit logistics, and editorial briefings.
B2B and enterprise launch PR
Enterprise SaaS launches require a fundamentally different communications approach. We build campaigns that speak to procurement decision-makers, industry analysts, and the trade press they trust.
International market activation
Launching simultaneously across multiple markets demands coordinated but locally nuanced communications. We manage multi-market activation from a single point of control.
Controlled from positioning to post-launch.
- 01Product audit, competitive landscape, and positioning brief
- 02Target audience and media tier mapping
- 03Launch narrative and messaging framework development
- 04Press release drafting, review, and legal clearance
- 05Exclusive placement negotiation and embargo management
- 06Launch day media activation and real-time monitoring
- 07Post-launch coverage report and follow-through campaign